Blog is a 4 Letter Word
When selling business blogging software, I typically avoid the word blog. BLOG is a 4 letter word.
The stories about blogs that people hear in the news are the flashier ones, not the realistic ones.
Is the news going to talk about a 300% increase in someone’s website traffic after adding a blog? Probably not.
But that company may be throwing a party because a 300% jump in online sales could be big.
Focus on a good outcome with business blogging, not the hype.
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